Syncretism

Syncretism is the process by which elements of one religion are assimilated into another religion resulting in a change in the fundamental tenets or nature of those religions. It is the union of two or more opposite beliefs, so that the synthesized form is a new thing. It is not always a total fusion, but may be a combination of separate segments that remain identifiable compartments. Originally a political term, "syncretism" was used to describe the joining together of rival Greek forces on the Isle of Crete in opposition to a common enemy.

Syncretism is usually associated with the process of communication. It can originate with either the sender or the receptor of the message. The sender may introduce syncretistic elements in a conscious attempt for relevance or by the presentation of a limited and distorted part of the message. It may happen unconsciously as the result of an inadequate or faulty grasp of the message. The receptor will interpret the message within the framework of his world view. This may distort the data but fit his values.

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